Preserving our Sweet Roots and our Archiving Imperative with Maame Adjei

Greetings Glocal Citizens!

I’m sure many of you remember the groundbreaking web series An African City. We’ve even hosted a panel featuring creator of the series Nicole Amarteifio in our writing as activism series. My guest this week launched her creative career as a cast member on the series and she hasn’t looked back since. Maame Adjei is a Ghanaian storyteller, producer, director, entrepreneur and cultural archivist.

As the founder of Sweet Roots Media, she leads a women-driven media hub dedicated to amplifying cultural narratives and preserving history through high-quality storytelling. Their work spans documentary scripted, brand storytelling, and immersive experiences, all crafted to resonate on a global scale.

Beyond media, she is the founder of Duruyeh, a bold jewelry brand celebrating heritage, beauty, and self-expression. Every piece tells a story, designed not just as an accessory but as a keepsake to be passed down.

Maame is also deeply invested in archival work and co-founded Korabea which focuses on preserving, protecting, and uplifting the stories of Ghanaian women, both past and present, through exhibitions, educational projects, and a forthcoming podcast. #NewPodcastAlert!

Where to find Maame?
On LinkedIn
On Instagram
On Facebook
On YouTube

What’s Maame listening to?
Devi Brown’s Deeply Well Podcast
On Purpose with Jay Shetty
The Myleik Teele Podcast
The Emotions

Other topics of interest:
NAFTI is now UniMAC-IFT
Who is GloRilla?
The Whites of Our Eyes Trailer
On Kenneth B. Clark's Doll Study
The Sunday Mirror today
Nana Konadu Agyeman Rawlings