Maame Adjei is a Ghanaian storyteller, producer, director and cultural archivist.

As the founder of Sweet Roots Media, she leads a women-driven media hub dedicated to amplifying cultural narratives and preserving history through high-quality storytelling. Their work spans documentary scripted, brand storytelling, and immersive experiences, all crafted to resonate on a global scale.

Beyond media, She is the founder of Duruyeh, a bold jewelry brand that celebrates heritage, beauty, and self-expression. Every piece tells a story, designed not just as an accessory but as a keepsake to be passed down.

She is also deeply invested in archival work and co-founded Korabea which focuses on preserving, protecting, and uplifting the stories of Ghanaian women, both past and present, through exhibitions, educational projects, and a forthcoming podcast.