Troy White is a native of Philadelphia and a graduate of Howard University. He is a full service Lifestyle Marketing specialist within the urban and “Multicultural Millennial” marketplaces. Troy ran several divisions for Sony Music for 10 years. He was responsible for marketing and promoting artist such as Michael Jackson, Sade, Shabba Ranks, Luther Vandross, Snoop Dogg and others. He has been a marketing specialist for over 30 years. Mr. White started Wytehouse Marketing in 1994. The company was located in Harlem USA. Wytehouse offered a national street/guerrilla marketing team as well as a full range of media services such as PR, Urban Think Tank, product placement, image consulting, event planning, advertising etc. Wytehouse’s client base includes such notables as Adidas, Atlantic Records, BET, Coke, Carver Bank, Diddy, EA Sports, Grand-Marnier, Grammys, Heineken Jay-Z, Lacoste, McDonalds, Michael Bloomberg, NBA, NFL, Nike, President Barack Obama, President Bill Clinton, Pontiac, Pepsi, Senator Hillary Clinton, Sony, Seagram’s, Target, US NAVY. Troy moved to Nairobi in 2015. He became Sr. Creative/Event Director for Africa’s largest Experiential agency EXP. His clients include Coke, Safaricom, Unilever, East African Brewery Limited and many others.