The Making of a Global Fusionist with Aretha Amma Sarfo-Kantanka

Greetings Glocal Citizens!

Last week, Ghana lost another living legend, the first lady of the 4th Republic, Madam Nana Konadu Ageyman Rawlings. As we mourn this loss, I can’t help but to take note of how 2025 has been a year punctuated with transitions of many of Ghana’s cultural icons as well as civic leaders--all passionate about not only their crafts, but forward movement, Ghana’s progress. I invited my guest this week to join me in conversation particularly because of how her craft, her passion and her lineage converge in a story that is and will continue to make an impact on arts, culture and economic development in Ghana and beyond.

Ghanaian-American, Aretha Amma Sarfo-Kantanka is an accomplished global branding professional who has been instrumental in driving retail sales via innovative retail marketing and branding campaigns juxtaposing the fashion and music industry.

In 1998, Aretha launched VISIONS Entertainment & Publicity in New York City with a client roster inclusive of: fashion brands, designers, actors, artists, publications and more. She has created and managed numerous cross-promotional marketing and branding campaigns, from concept to execution, for record labels such as: Interscope, DreamWorks, Sony/Columbia, Island/Def Jam, Arista and Atlantic Records.
A decade later in 2008 she founded Global Fusion Productions Inc. promoting African culture, tourism, entertainment and news. Aretha has served as the liaison and connector for local and global businesses looking to target the vast and underserved global African market with events and projects including being a member of the team who brought Ghanaian icon, living legend and Glocal Citizen, James Barnor’s photography for exhibition in Ghana for the first time in 2012.

Aretha also served as coordinator and panelist for the launch of Fashion Forum Africa’s talk series on the business of fashion in Africa. Aretha has written for publications such as: New York based Applause Africa, MIA Magazine and Berlin, Germany based - POP Magazine covering global pop music and culture.

In 2023, Aretha curated Culture Curators: Hip Hop 50 at the National Museum of Ghana, the first of its kind exhibition at the museum that celebrated Ghana’s Diaspora connection thru music in a series of talks, films and one of a kind memorabilia items and commissioned art, along with bringing A/R technology to the museum for the first time in collaboration with The San Diego African-American Museum of Fine Art. 2024 sets the stage to honor and tell the story of Ghana’s unique modern music of Hip Life in celebrating its 30th anniversary so there is much, much more to come for this dynamic diasporan!

Where to find Aretha?
On LinkedIn
On Instagram

What’s Aretha cooking?
Kontomire 101

Other topics of interest:
About Okomfo Anokye
Guan People of Ghana
About Apostle Kwadwo Safo Kantanka
About KTA Mobile
About H.E. Nana Konadu Ageyman Rawlings
Capricorn Astrology
DollHouse Jeans
About the W.E.B. Du Bois Centre in Accra