This week’s conversation with Adedayo Jemima Lewis, Senior VP Commercial & Growth at Fincra, offers great insights into process and realities of realizing your passion in a new local. From applying and receiving a Global Talent Visa to sharpening her impact-driven career lens, Jemima is one to watch, particularly in the African Fintech space. As a commercial and growth leader with a foundation in marketing, brand, and communications, her expertise lies in a unique combination of strategic positioning and operational discipline, which she uses to successfully build and scale businesses.

Across the leadership roles she has held at Fincra, she has consistently focused on the intersection of commercial growth, brand, and communications, enhancing Fincra's go-to-market strategies, refining its value proposition, and ensuring scalable systems support business goals.

Today, in her commercial and growth leadership role, she combines that narrative craft with revenue-minded discipline, helping align teams, messaging, and market motion to support sustainable growth. She oversees the management of commercial revenue strategy, strategic partnerships, and market expansion, converting Fincra’s technical capabilities and vision into commercial success.

Her portfolio of experience includes work for organisations such as microfinance fintech Aella, Wild Fusion—Africa's leading integrated marketing communications agencies, The Republic Agency, Oando PLC, Lafarge Africa, UBA, Chivita 100%, and more, with responsibilities spanning digital strategy, content development, campaign execution, community management, growth and PR.

When she’s not wearing the commercial or growth hat, Jemima dedicates her time to podcasting.

Where to find Jemima?
@The Shrine Podcast
On LinkedIn
On Instagram

What’s Jemima reading?
The 7 Habits of Highly Effective People by Stephen R. Covey

What’s Jemima watching?
The Mentalist

Other topics of interest:
Ekiti State, Nigeria
City of Leeds, UK
Discover Halifax, UK
#EndSARS
About the UK’s Global Talent Visa Programme
What is an API?
Central Bank of Nigeria - CBN

Special Guest: Jemima Lewis.