Serene Lewis Lyles spent most of her 30-year career making complex things simple. She was on the forefront of launching technologies that, today, are foundational to our lives including digital video recording (the predecessor to streaming content), the Internet of Things (now known as “Smart tech”), and high-design vape tech (much to her embarrassment). 

After living and working in the States and the UK, she finished her career in San Francisco, as a Senior Director at Meta, leading the content design team behind Facebook and Instagram’s billion-dollar ads business. At Meta, she was also a leader of the employee resource group Black@ Design and founder of the Black@ Content Design Leads group.

Since retiring last year, She has now turned her experience of leading people in solving hard problems into a career coaching people through the challenging process of planning for retirement. Her super powers as a coach are being comfortable talking about money, being excited about other people’s dreams, and creating systems that drive action.