Luther Lawoyin is an entrepreneur with a passion for social impact. He leverages technology to build innovative business models and platforms to serve the next one billion people in Africa's burgeoning digital economy. In as much, he is driven to build innovative companies that will enable a new economy, accelerate inclusion, increase prosperity, and build social capital. Social commerce, Consumer Tech, Crossborder Ecommerce are his core sectors of interest. He possess an in-depth understanding of the fundamentals and indicators of successful online retail in Africa's largest market. Luther's strengths lie in the areas of Concept Idealization, Market-fit, Customer, Product, and Business Development, Growth Hacking, Scaling, Marketing & Analytics. He has built four revenue-generating businesses from the ground up, failed at one, exited passjamb.com.ng, built Lucy.ng a trusted platform that supplies individuals and businesses branded merchandise, Lucy has sold over a million products with over one million USD in sales.