Gina Paige’s magic lies at the intersection of culture, science, and business. Her passion for helping individuals connect to their cultural identity, and her role as a bold, risk-taking pioneer have secured her a place in history. With a career that spans nearly thirty years, she has become the go-to expert on DNA-based ancestry tracing for people of African descent.

Gina’s business savvy was first tested at the age of eight when she launched a magazine to raise money for a trip to an amusement park. As an adult, she worked in corporate America with a degree in Economics from Stanford University and an MBA from the University of Michigan Ross School of Business in hand. Here, Gina honed her craft as a consumer goods marketing expert at Sara Lee and Colgate-Palmolive.

This prepared her for entrepreneurship, where she co-founded with Dr. Rick Kittles in 2003. is the first consumer DNA-testing company established to help people of African descent reconnect with their ancestral heritage using genetics. Since its founding, has empowered more than one million people of African descent with information on their African country and tribe of origin.

Some of the most notable people to discover their African roots with include Oprah Winfrey, Dr. Maya Angelou, Coretta Scott King, Chadwick Boseman, Samuel L. Jackson, Taraji P. Henson and India.Arie. Gina’s own roots trace back to the Kru of Liberia and the Fulani and Hausa of Nigeria.

Gina travels the world sharing her wisdom on culture, empowerment, and community through the lens of Black identity. As a speaker, The New York Times Travel Show, The Wall Street Journal Health Forum, TEDx ChulaVista, NAACP, Howard University, Stanford University, Smithsonian Museum of African Art, Planned Parenthood, DC Public Schools, and The Walt Disney Company are among her list of clients.

Her work has been featured on PBS’ Finding Your Roots with Dr. Henry Louis Gates, Jr., Sister Circle Live, Essence Magazine, Wall Street Journal, TV One, USA Today, Buzzfeed, The Breakfast Club with Charlamagne tha God, OkayAfrica and CNN’s Black in America series amongst others.

Because of the transformative, wide-reaching impact of her work, Gina was honored with an Honorary Doctor of Philosophy degree from Global Oved Dei Seminary University.

Gina Paige has been a guest on 1 episode.